Indian handicrafts, traditionally made by rural artisans, radiate a certain charm of their own that has been long admired the world over for the brilliant mix of colours and exquisite craftsmanship. Rural units, or cottage industries, account for 78.2 per cent of all handicrafts produced in the country. Embedded in India's traditions and social history, they are the artistic expression of the makers, both women and men. About 77 per cent of the artisans are selfemployed and the rest 23 per cent are wage earners.